YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. Invado’s research found that there is a 400% higher conversion rate by viewing a video over those website visitors who didn’t view a video.
Sixty percent of website visitors view online video content before reading text on a website. Viewers also retain 90% of a message from video, versus only 10% from text. (Atwood Digital)
According to Flimp Media, 81% of companies are producing video content for their website(s).
Being visible on video distribution channels opens up your company, service, and brand to new audiences and new potential customers.
Google, the #1 search engine, will place optimized video ahead of text-heavy content on search results pages. Google places more emphasis on websites that produce consistently fresh, quality content, particularly rich content like video. Oh, and YouTube is the #2 search engine.
Bardwell Media is not just a video production company. We know how and why videos should be created, and distributed, to enhance digital marketing (SEO, Email) strategies. We develop videos that convert your website visitors, and video viewers, into loyal customers.
In addition to creating and editing your videos, we also perform the following tasks.
YouTube is now the #1 social network, so it’s best to create a community around your videos. We properly setup your YouTube
channel (e.g. settings, artwork, descriptions).
Search Engine Optimization (SEO) is critical to your videos’ reach. We research your industry keywords and create video thumbnail artwork. We also write proper titles, descriptions, and tags to optimize your videos accordingly.
Total number of video views shouldn’t be your goal. The data behind-the-scenes is what’s important. We will monitor your analytics for each video and the overall channel, providing recommendations to reach your goals.
We have the solutions you are looking for!