The Blog



The 6 Key Players Vital to a Successful Online Video Strategy
www.onlinevideo.net
When each of these players takes part in creating a strategy, your company’s videos will find their audience, deliver useful information, and build your brand.

Source: Bardwell Media Facebook Page
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Google Sitelinks for Individual YouTube Videos Spotted?
www.reelseo.com
Google sitelinks offer shortcuts to the “best” search results for a brand or site, but is Google testing the feature for individual YouTube videos too now?

Source: Bardwell Media Facebook Page
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Spotify’s next conquest: streaming video
www.usatoday.com
The global music service is adding streaming video and podcasts.

Source: Bardwell Media Facebook Page
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One of my first jobs in Los Angeles was as a branded entertainment consultant. I guess it’s coming back around.

Gawker and Microsoft Look at the Future of Branded Video
www.onlinevideo.net
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.

Source:: FB for BM

      

One of my first jobs in Los Angeles was as a branded entertainment consultant. I guess it's coming back around.


Gawker and Microsoft Look at the Future of Branded Video
www.onlinevideo.net
While branded video advertising is the future of online video sales, things haven't changed much since the first sponsored television soap opera.
Source: Bardwell Media Facebook Page

Congrats to Good Housekeeping.

My favorite quote "This new online presence amounts to "the evolution of Good Housekeeping as a brand. Video is a really amazing way for us to express that and to expand our brand."


Cutting the Cord: Good Housekeeping crafts a new video-centric online home
www.usatoday.com
Good Housekeeping has a new home online. And this new digital hearth has some special accommodations for cooks, crafters and more. You can watch on your smartphone, tablet, computer or Roku.
Source: Bardwell Media Facebook Page

Good Housekeeping has a new home online. And this new digital hearth has some special accommodations for cooks, crafters and more. You can watch on your smartphone, tablet, computer or Roku.

This new online presence amounts to “the evolution of Good Housekeeping as a brand,” Francisco said. Connecting the outlet’s past and future, she said, “is this maker movement, this slow living and this embracing of domesticity … (as) a sense of expression, as well as necessity. Video is a really amazing way for us to express that and to expand our brand.”

Source: Cutting the Cord: Good Housekeeping crafts a new video-centric online home

Yep! Digital isn't going anywhere. http://www.cnbc.com/id/102667729


Networks fret as ad dollars flow to digital media
www.cnbc.com
Television viewing has plummeted 9 percent so far this season compared with the previous season, the NYT reports.
Source: Bardwell Media Facebook Page

What we’ve been convincing businesses for several years is confirmed once again here, “For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers, followed by email marketing.”

SEO for Businesses graphSmall businesses acknowledge that clients are critical to their success: In a March 2015 study by The Alternative Board (TAB), 48% of small-business owners (SBOs) worldwide said their customers drove their success—the No. 1 response when asked how to describe their company culture. As such, they’re putting a strong emphasis on driving new and repeat customers this year—and it’s stressing many out.

Leading Business Concerns Among US Small-Business Owners, March 2015 (% of respondents)

In a December 2014 study by Zogby Analytics for Xero, growing the customer base was the top 2015 business priority among US SBOs, cited by 62.2%.

However, SBOs are feeling the heat. In March 2015 research by Constant Contact, finding new customers was the leading business concern among US SBOs, cited by two-thirds. Retaining existing customers was also important, at 40%—the No. 3 response behind having enough time.

Spring 2015 research by Ebiquity for American Express looked at a different list of priorities and here, keeping current business and revenue sources was the No. 1 company priority cited by US SBOs, at 38%, followed by growing the business (34%).

When it comes to bringing in new business, word-of-mouth is still the most effective marketing channel for small and medium-sized businesses, cited by 28% polled in November 2014 by BrightLocal. For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers, followed by email marketing.

 

What we've been convincing businesses for several years is confirmed once again here, "For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers, followed by email marketing."


How Can Small Businesses Get, and Keep, Clients? – eMarketer
www.emarketer.com
Small businesses acknowledge that clients are critical to their success. As such, they're putting a strong emphasis on driving new and repeat customers this year—and it's stressing many out.
Source: Bardwell Media Facebook Page