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Vice recently worked with Bank of America to create a series of financial videos for young viewers.

Everyone’s actually getting into video now, and that’s good for us because we’re a video company. We do a lot of research, but to have cutting-edge analytics, as you well know, that’s one of the lessons of this Cannes has been who has the best analytics. Analytics doesn’t mean anything unless you can actually convert that into something.

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How Brands should market to millennials

Vice Media CEO Shane Smith sat down for an on-camera interview

Read from OnlineVideo.net’s – Vice Advises Major Brands on How to Market to Millennials http://www.onlinevideo.net/2015/07/vice-advices-major-brands-on-how-to-market-to-millennials/#ixzz3gXDRNFxp

Facebook Video Online Video MarketingFacebook said it has made changes to the way it analyzes user engagement in videos.

Facebook is looking to get to know you and your interests even more.

The social media site announced Monday that it will further take into account the way users interact with a video — turning on sound, making it full screen, enabling high definition — over quantifying their interest based on likes, comments, and shares.

“We have learned that certain actions people take on a video … are good signs that they wanted to see that video, even if they didn’t want to like it,” Facebook said in a blog post. “We want to share an update to News Feed ranking that takes into account these actions to help people see more of the videos they care about and fewer of the videos they don’t.”

This change comes after the company said that twice as many people watch videos on Facebook compared to six months ago.

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Source: Facebook changes News Feed algorithm for videos