Facebook said it has made changes to the way it analyzes user engagement in videos.
Facebook is looking to get to know you and your interests even more.
The social media site announced Monday that it will further take into account the way users interact with a video — turning on sound, making it full screen, enabling high definition — over quantifying their interest based on likes, comments, and shares.
“We have learned that certain actions people take on a video … are good signs that they wanted to see that video, even if they didn’t want to like it,” Facebook said in a blog post. “We want to share an update to News Feed ranking that takes into account these actions to help people see more of the videos they care about and fewer of the videos they don’t.”
This change comes after the company said that twice as many people watch videos on Facebook compared to six months ago.