The Blog

How Brands Should Market to Millennials

Vice recently worked with Bank of America to create a series of financial videos for young viewers.

Everyone’s actually getting into video now, and that’s good for us because we’re a video company. We do a lot of research, but to have cutting-edge analytics, as you well know, that’s one of the lessons of this Cannes has been who has the best analytics. Analytics doesn’t mean anything unless you can actually convert that into something.

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How Brands should market to millennials

Vice Media CEO Shane Smith sat down for an on-camera interview

Read from’s – Vice Advises Major Brands on How to Market to Millennials