Category: News


Vice recently worked with Bank of America to create a series of financial videos for young viewers.

Everyone’s actually getting into video now, and that’s good for us because we’re a video company. We do a lot of research, but to have cutting-edge analytics, as you well know, that’s one of the lessons of this Cannes has been who has the best analytics. Analytics doesn’t mean anything unless you can actually convert that into something.

Watch video by clicking on image!

How Brands should market to millennials

Vice Media CEO Shane Smith sat down for an on-camera interview

Read from OnlineVideo.net’s – Vice Advises Major Brands on How to Market to Millennials http://www.onlinevideo.net/2015/07/vice-advices-major-brands-on-how-to-market-to-millennials/#ixzz3gXDRNFxp

Facebook Video Online Video MarketingFacebook said it has made changes to the way it analyzes user engagement in videos.

Facebook is looking to get to know you and your interests even more.

The social media site announced Monday that it will further take into account the way users interact with a video — turning on sound, making it full screen, enabling high definition — over quantifying their interest based on likes, comments, and shares.

“We have learned that certain actions people take on a video … are good signs that they wanted to see that video, even if they didn’t want to like it,” Facebook said in a blog post. “We want to share an update to News Feed ranking that takes into account these actions to help people see more of the videos they care about and fewer of the videos they don’t.”

This change comes after the company said that twice as many people watch videos on Facebook compared to six months ago.

(Read More)

Source: Facebook changes News Feed algorithm for videos

Awesome!!!!!!

YouTube 360 Degree Video: A Quick & Handy How-to Guide
www.reelseo.com
360 degree video support is up and running on YouTube, but what do you need to create videos in that format, and what kind of content can you use them for?

Source:: FB for BM

      


Google Sitelinks for Individual YouTube Videos Spotted?
www.reelseo.com
Google sitelinks offer shortcuts to the “best” search results for a brand or site, but is Google testing the feature for individual YouTube videos too now?

Source: Bardwell Media Facebook Page
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Spotify’s next conquest: streaming video
www.usatoday.com
The global music service is adding streaming video and podcasts.

Source: Bardwell Media Facebook Page
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One of my first jobs in Los Angeles was as a branded entertainment consultant. I guess it's coming back around.


Gawker and Microsoft Look at the Future of Branded Video
www.onlinevideo.net
While branded video advertising is the future of online video sales, things haven't changed much since the first sponsored television soap opera.
Source: Bardwell Media Facebook Page

One of my first jobs in Los Angeles was as a branded entertainment consultant. I guess it’s coming back around.

Gawker and Microsoft Look at the Future of Branded Video
www.onlinevideo.net
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.

Source:: FB for BM

      

Congrats to Good Housekeeping.

My favorite quote "This new online presence amounts to "the evolution of Good Housekeeping as a brand. Video is a really amazing way for us to express that and to expand our brand."


Cutting the Cord: Good Housekeeping crafts a new video-centric online home
www.usatoday.com
Good Housekeeping has a new home online. And this new digital hearth has some special accommodations for cooks, crafters and more. You can watch on your smartphone, tablet, computer or Roku.
Source: Bardwell Media Facebook Page

Good Housekeeping has a new home online. And this new digital hearth has some special accommodations for cooks, crafters and more. You can watch on your smartphone, tablet, computer or Roku.

This new online presence amounts to “the evolution of Good Housekeeping as a brand,” Francisco said. Connecting the outlet’s past and future, she said, “is this maker movement, this slow living and this embracing of domesticity … (as) a sense of expression, as well as necessity. Video is a really amazing way for us to express that and to expand our brand.”

Source: Cutting the Cord: Good Housekeeping crafts a new video-centric online home

Yep! Digital isn't going anywhere. http://www.cnbc.com/id/102667729


Networks fret as ad dollars flow to digital media
www.cnbc.com
Television viewing has plummeted 9 percent so far this season compared with the previous season, the NYT reports.
Source: Bardwell Media Facebook Page