The Blog


Top 5 Reasons Why You Need to Create Online Video

Why You Need to Create Online Video, Today!

You must create online video to stay competitive in the digital world.  I shouldn’t have to twist your arm to create online video, but I will share some reason why you should begin producing online video.

Here are my Top 5 reasons why everyone, no matter their budget, should begin an online video marketing strategy.

Top 5 Reasons to Create Online Video:

Increase Sales

YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. Invodo’s research found that there is a 400% higher conversion rate by viewing a video over those website visitors who didn’t view a video.

Expand Your Reach

Being visible on video distribution channels opens up your company, service, and brand to new audiences and new potential customers.

Easily Digestible

60% of website visitors view online video content before reading text on a website. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (insivia).

Google Prefers Video

Google, the #1 search engine, will place optimized video ahead of text-heavy content on search results pages. Google places more emphasis on websites that produce consistently fresh, quality content, particularly rich content like video. Oh, and YouTube is the #2 search engine.

Your Competition is Using Video

According to Flimp Media, 81% of companies are producing video content for their website(s).