What is Google Analytics

I hear this questions all of the time.

What is Google Analytics?

What is Google AnalyticsYou can’t measure digital success without, well, measuring what goes on behind-the-scenes of your website.  The answer to What is Google Analytics is:

Track Conversions!

Pretty simple, huh?  You need to know:

  • if people are downloading your PDFs.
  • if visitors are visiting and traveling all the wrong webpages.
  • why no one is buying your products on your e-commerce website.


Conversions are the main thing to track and measure.  Who cares how many visitors you have if no one is converting?  Who cares how many web video views you have if it’s not converting?

Bardwell Media is in the business to build up your business, so we focus on call-to-actions and conversions.  Speaking of call-to-actions…contact us today so we can help you convert website visitors into customers.

If you still are asking What is Google Analytics, you can find out more information at Google.

Contact Us!