YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. Invado’s research found that there is a 400% higher conversion rate by viewing a video over those website visitors who didn’t view a video.
Sixty percent of website visitors view online video content before reading text on a website. Viewers also retain 90% of a message from video, versus only 10% from text. (Atwood Digital)
According to Flimp Media, 81% of companies are producing video content for their website(s).
Being visible on video distribution channels opens up your company, service, and brand to new audiences and new potential customers.
Google, the #1 search engine, will place optimized video ahead of text-heavy content on search results pages. Google places more emphasis on websites that produce consistently fresh, quality content, particularly rich content like video. Oh, and YouTube is the #2 search engine.