Case Study
Modern Acupuncture
National Acupuncture Franchise
Baton Rouge, LA
Scottsdale, AZ (Corporate Office)
Case Study
Modern Acupuncture
National Acupuncture Franchise
Baton Rouge, LA
Scottsdale, AZ (Corporate Office)
Expanding the digital outreach to patients and leads for a national franchise acupuncture clinic through online video, social media, email marketing campaigns, and the use of best traditional marketing best practices.
The
Need
The
Need
The
Need
Baton Rouge franchise owner Stewart Sommers sought Bardwell Media's expertise to craft a dynamic and sustainable digital marketing strategy for his new acupuncture clinic. Having previously partnered successfully on online video campaigns for his prior clinic, Stewart knew Bardwell Media's capabilities firsthand.
With his new clinic's grand opening on the horizon, Stewart required an aggressive pre-sales marketing blitz complemented by ongoing email and social media outreach.
Eager to take on this challenge, Bardwell Media brought a powerful combination of franchise expertise, pre-sales acumen, and cutting-edge digital marketing prowess to the table. We welcomed the opportunity to elevate Stewart's clinic to the forefront of the Baton Rouge healthcare community.
The
Challenge
The
Challenge
The
Challenge
What is Modern Acupuncture?
Introducing Modern Acupuncture: A Breakthrough in Affordable Wellness!
Our mission? To illuminate and revolutionize a novel, "modern" approach to accessible acupuncture careāand to introduce this groundbreaking concept to Baton Rouge for the first time.
At Bardwell Media, our ultimate objective was to spearhead an innovative digital marketing campaign that would deliver relentless brand visibility in the crucial lead-up and throughout Modern Acupuncture Baton Rouge's pre-sales phase.
Our strategy was multifaceted and dynamic, featuring a meticulously planned email marketing drip campaign targeting potential leads, vibrant social media engagement across Facebook and Instagram, and a comprehensive SEO strategy to ensure maximum online visibility.
We also embraced the unique challenge of collaborating with a burgeoning national company actively refining its franchise model. Our goal was clear: to discover and implement the most effective strategies for marketing their pioneering services.
Together, we set out to make Modern Acupuncture a household name and a transformative force in the wellness industry.
The
Solution
The
Solution
The
Solution
At Bardwell Media, we specialize in crafting captivating content that grabs attention and delivers significant value. For Modern Acupuncture, we developed a suite of engaging social media posts infused with our unique messaging.
Leveraging Modern Acupuncture's compelling graphics, we added our captivating captions and meticulously scheduled them for optimal engagement.
Furthermore, Bardwell Media took charge of the entire production process for an informative online video, from conceptualization to editing and marketing. This video now serves as a critical resource, welcoming and educating visitors on the Modern Acupuncture corporate website.
Our targeted email marketing campaigns were strategically designed to maximize open and click-through rates, ensuring your message reaches and resonates with your audience.
Our partnership with Modern Acupuncture has been a resounding success, thriving for over five years and yielding exceptional results. (See below for details)
The
Results
The
Results
The
Results
We are thrilled to have played a pivotal role in elevating the Modern Acupuncture brand in Baton Rouge. Through our strategic consulting on best business practices, the franchisee has achieved remarkable success, securing rankings of 3rd in Revenue, 4th in New Patients, and 10th in Recurring Members among nearly 100 clinics nationwide.
This outstanding performance is a testament to the power of effective partnership and expert guidance from Bardwell Media.
3rd
4th
10th
87%
3rd
72%
4th
TBD
10th
Revenue
New Patients
Recurring Members
Revenue
New Patients
Recurring Members