Case Study
Modern Acupuncture
National Acupuncture Franchise
Baton Rouge, LA
Scottsdale, AZ (Corporate Office)
Case Study
Modern Acupuncture
National Acupuncture Franchise
Baton Rouge, LA
Scottsdale, AZ (Corporate Office)
Expanding the digital outreach to members and leads for a national franchise acupuncture clinic through online video, social media, email marketing campaigns, and the use of best traditional marketing best practices.
The
Need
The
Need
The
Need
Baton Rouge franchisee, Stewart Sommers, needed Bardwell Media's assistance in implementing an ongoing digital marketing strategy. Bardwell Media had worked with him for online video campaigns before for his other acupuncture clinic.
He was opening the clinic and needed not only a pre-sales marketing blitz campaign, but a continuous outreach through email and social media channels.
Bardwell Media accepted this opportunity because we can couple our franchise and pre-sales experience with our digital marketing experience.
The
Challenge
The
Challenge
The
Challenge
What is Modern Acupuncture?
The challenge was educating a new, "modern" way of providing affordable acupuncture care. Another challenge was the Modern Acupuncture concept was the first to the Baton Rouge market.
Our primary goal was to create a digital marketing campaign that provided constant brand exposure leading up to and during Modern Acupuncture Baton Rouge's pre-sales period.
A digital marketing campaign included an email marketing drip campaign to leads and social media posting on Facebook and Instagram.
Another challenge was working with a young national company that was still fine-tuning its franchise model and how best to market its services.
The
Solution
The
Solution
The
Solution
Create content that captures the viewer's attention while providing valuable information. We created some social media content with our own messaging.
We also took advantage of some of the Corporate Modern Acupuncture's graphics, captioned them, and scheduled the publishing.
Bardwell Media also created, produced, edited, and marketed an informational online video. This video is viewed by anyone visiting the Modern Acupuncture corporate website.
We also created various targeted email marketing campaigns to maximize open and CTR.
Of course, we are happy that this has been an ongoing relationship for two years with some fantastic results. (see below)
The
Results
The
Results
The
Results
We are delighted to have contributed to building up the Modern Acupuncture brand in Baton Rouge and consulting the franchisee on best business practices to achieve such impressive rankings. The rankings below are out of almost 100 clinics nationwide.
3rd
4th
10th
87%
3rd
72%
4th
TBD
10th
Revenue
New Patients
Recurring Members
Revenue
New Patients
Recurring Members