Case Study
Jaime McFaden
Celebrity Health, Fitness, and Self-Care Specialist
San Francisco, CA
(Photo credits to Molly Chroma)
Rebranding the person, redesigning the website, and realigning the mission of celebrity master trainer and self-care specialist Jaime McFaden.
The
Need
You may know Jaime McFaden showcased on Jillian Michaels' Master Trainer DVDs and live events, the Aaptiv Fitness Training app, many fitness and health magazines, or the many other digital portals.
The time was now to refocus her energies, cut through the clutter, and specialize in what she knows best; self-care.
The challenge was how. How to repackage a fitness expert? How to sell not only her services but also products?
Bardwell Media accepted the opportunity because marketing people and brands are our specialties.
The
Challenge
The
Challenge
Work In Progress
Our primary goal was to create a website that used proven best practices to enhance the user's experience while considering SEO for both desktop and mobile devices.
The main challenge was capturing all of Jaime McFaden's various projects into one comprehensive website...and still going.
From online video subscriptions and podcasts to one-on-one health and fitness consultations, creating a sales funnel was essential.
Her email marketing strategies and YouTube channel need Bardwell Media's expertise so she can focus on her business.
The
Solution
The
Solution
Every potential customer that visits Jaime's website is unique, and we wanted to create an experience that spoke directly to that customer.
Working tirelessly through phone conversations, emails, document sharing on Dropbox, and text messages, we came up with solutions that not only have demonstrated increased revenue but have satisfied the client's vision.
"We" refers to a collaborative effort to produce something to which the client is proud. The client doesn't just sit back but rather is engaged in this process.
The client provides the vision, and Bardwell Media takes that vision and provides consultation on the best strategies to fulfill that vision.
We are also revamping the email marketing strategies and providing a YouTube channel to complement the website.
The
Results
Website traffic and online subscription sales have increased. We are working on adding more content to the blog and YouTube channel and anticipate increase in traffic there too.
87%
72%
TBD
87%
87%
72%
72%
TBD
TBD
Email Average Open Rate and 20% Click-Through Rate
Subscriptions increase vs. the same time last year.
We haven't edited the YouTube channel yet.
Email Average Open Rate and 20% Click-Through Rate
Subscriptions increase vs. the same time last year.
We haven't edited the YouTube channel yet.