Case Study
Jaime McFaden
Celebrity Health, Fitness, and Self-Care Specialist
San Francisco, CA
(Photo credits to Molly Chroma)
Rebranding the person, redesigning the website, and realigning the mission of celebrity master trainer and self-care specialist Jaime McFaden.
The
Need
You've seen Jaime McFaden shine on Jillian Michaels' Master Trainer DVDs, light up live fitness events, power the Aaptiv Fitness Training app, and grace the pages of prestigious health and fitness magazines. Her presence has been felt across numerous digital platforms, capturing the essence of peak physical fitness.
Now, Jaime is ready to channel her passion into a focused mission: mastering the art of self-care. But how does one transform a renowned fitness expert into a self-care icon? How do you market her unparalleled services and promote her curated products with the same enthusiasm?
Enter Bardwell Media – the maestros of branding and marketing. We embraced this exhilarating challenge because making people and brands shine is what we do best.
Let us show you how we turned Jaime's vision into reality, cutting through the noise and spotlighting her expertise like never before.
The
Challenge
The
Challenge
Work In Progress
At Bardwell Media, our mission is clear: to design a website that adheres to best practices for optimizing user experience and excels in SEO performance across desktop and mobile platforms.
Our key strength lies in our ability to adapt to the evolving needs of Jaime McFaden's ventures. We are committed to seamlessly integrating the diverse array of her ventures into a unified, dynamic website—an endeavor that continues to evolve.
Crafting an effective sales funnel is paramount for everything from online video subscriptions and engaging podcasts to personalized health and fitness consultations.
Jaime's email marketing campaigns and YouTube channel are also primed for Bardwell Media's specialized touch, freeing her to focus on what she does best: transforming lives.
The
Solution
The
Solution
Every visitor to Jaime's website is distinct, and our mission was to craft an experience that resonates individually with each one.
Through relentless collaboration—whether via phone calls, emails, Dropbox document sharing, or text messages—we devised solutions that boosted revenue and perfectly aligned with the client's vision.
This "we" signifies a synergistic partnership in which the client is actively involved every step of the way. At Bardwell Media, we listen to the client's vision and offer expert consultation to realize it to its fullest potential.
Furthermore, we're transforming the email marketing strategies and launching a complementary YouTube channel to enhance the website's reach and impact.
The
Results
Bardwell Media's services have led to significant growth in website traffic and online subscription sales. We have achieved an 87% email open rate and a 20% click-through rate. Subscriptions have increased by 72% compared to the same period last year.
Additionally, we are expanding our blog and YouTube channel content, which we anticipate will result in further traffic and engagement.
87%
72%
TBD
87%
87%
72%
72%
TBD
TBD
Email Average Open Rate and 20% Click-Through Rate
Subscriptions increase vs. the same time last year.
We haven't edited the YouTube channel yet.
Email Average Open Rate and 20% Click-Through Rate
Subscriptions increase vs. the same time last year.
We haven't edited the YouTube channel yet.